Picknick

than a few car manufacturers to adopt the product.
Adner’s article describes a method for assessing project
risks when, like Michelin, you are dependent on other
companies (not end users) for two things: complemen-
tary technologies, and partners who must adopt and
incorporate your technology into theirs.Numerous case
stories in this article make one thing perfectly clear–
inventing a cool new technology is often easier than

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incorporate your technology into theirs.Numerous case
stories in this article make one thing perfectly clear–
inventing a cool new technology is often easier than